Audience Research

We created a questionnaire to find out more information about the general film audience. We are making a horror film so we set our questions around the horror genre so we can see how the audience would respond to our genre. We made the questionnaire and then put it up on our blogs and then asked friends to do it over twitter. We got 19 responses from these questions:

1) Are you male or female?

2) How old are you?

3) What do you do for a living?

4) How often do you go to the cinema?

5) What time of the day are you most likely to watch films?

6) Who do you usually watch them with?

7) What genre of films do you like? (options given)

8) What is your favourite genre?

9) Which subgenre of horror do you like? (options given)

10) Which of these subgenres do you prefer?

11) What are some of your favourite horror movies? Why?

The majority of people responding were 12-19 who were females. Everyone stated that they are in full time education and 10 people said that they are most likely to watch films with friends along with everyone saying they usually watch films in the evening. Watching horror films in the evening is a better atmosphere because it is in the dark. Also, most of the people responding said they go to the cinema every few weeks.

The horror genre appeared 11 out of 16 of the responses, we also received horror as the favourite genre for 7 of them. The sub genre 'Super Natural' (like our horror film) was chosen 10 times for the favourite sub genre question. I thought this was a good response because our movie is that sub genre so I think those people who chose it would be intrigued to know what it is like. 

We had a quite varied range of answers for the question asking about their favourite horror film, the most common answers were The Conjuring and Insidious. They are the films they always have 'something wrong with the house' which is like our film. The other most popular answer was Scream.